Football Beyond Borders

Our trip through Manchester and London was full of inspiring stories. We met with the FBB staff who told us of how the organisation has helped their own communities in unparalleled ways. With empowering female leaders at the forefront, this showed that FBB is devoted to setting an example for others to follow and Lucozade Sport knew it should focus on showcasing this. This tied in perfectly with their effort to raise awareness, in a subtle but effective way, of how FBB works to generate a positive social impact all around the world. These interviews can be seen across Lucozade sport’s TikTok and IG channels.

Director: Rita Conry | DOP: Aurelia Begs | Post: Rita Conry | Strategy: Edie Kelly @ Lucozade Sport