When it’s Ribena…

Working into the ‘Chin Up’ campaign we designed a series of content to promote Ribena through TikTok and Instagram videos. We wanted the content to feel naturally filmed, so we wrote a series of relatable scenarios that someone might actually record themselves. With professional actors, lighting and production, what we produced were some incredibly funny clips that subtly inserted the drink in unsuspecting yet awkward moments. The effect created was a lighthearted way of getting the message across while still clearly delivering on our campaign's mission.

Strategy: Phoebe Whittle & Edie Kelly | Creative & Direction: Danny Mendoza-Hall | Photography: Ben Ottewell