Lucozade Alert

When working with Lucozade, we don't do anything in half measures - especially when it comes to the release of their bold new Alert energy cans. What better way to showcase them and make sure they REALLY stood out than with a photoshoot using the striking art directional style that had previously been developed for Lucozade energy? Our careful execution meant that each shot matched the imagery used across all their other assets perfectly - creating an overarching, uniform look that packs a punch! The end results were amazing, and these eye-catching visuals have now been rolled out across both social and trade press, displaying Lucozade Alert's vibrant personality like never before!

Strategy: Amy Hutson and Edie Kelly | Art Direction: Danny Mendoza-Hall | Photography: Ben Ottewell