Signature Naturals
for Wella UK with Robert Eaton
We were thrilled to be working with Robert Eaton to bring the new Wella Signature Naturals range to life through a series of films and images. This campaign had to feel like part of the global work, so we chose a stunning location house in Bedford with its pastel tones that complimented the hair colour incredibly well. Despite the challenge of having models from all over the country and only three days to capture it all in, we remained determined and managed to capture beautiful visuals that certainly matched up with the global theme.
Working hand in hand with the Wella team at the Manchester studio was an incredible experience, and we feel so lucky to have had the chance to create these step-by-step films there. Everyone worked together seamlessly, combining Robert's vision alongside Fondness' expertise in order to make this shoot come to life. The hard work and determination of all involved shone through, and we could not have been more pleased with the outcome – it truly was an amazing collaborative effort!
Hair: Robert Eaton | Photography: Ben Ottewell | Director: Danny Mendoza-Hall | DOP: Aurelia Bergs | Lighting and assistant: Russel Higton | Art Direction x Wella Team: Suzanne Alphonse, Nicole Bastos, Daisy Hewitt, Luke Sismore, Marion Belouis | Makeup: Lucy Flower | Styling: Clare Frith | Models: Hannah, Leticia, Ellen, Julia & Anastacia | Editing: Rita Conry
The September issues
Seeing the campaign come alive in such a meaningful way was amazing! It was wonderful to have our work featured in the two industry-leading magazines, Hairdressers Journal and Creative Head, with both front-covers boasting the different photos from the campaign. But that's not all! Wella took it one step further by sharing the brand film, model-specific reels, and all creative content on their Instagram and educational channels. This impressive reach gave Wella everything they asked for, an accomplishment made possible through Fondness thinking creatively about the production to give Wella the content they needed.
