We believe that the way creative work is made should be radically different.
We were founded in 2018 by creatives and creative producers who were tired of the old ways of doing things. We built Fondness on the belief that we could make better work and make clients happy at the same time. In a traditional setup, making work is linear, expensive, produces low volumes of content and can sometimes take ownership away from clients. That’s because the traditional process is old, and hasn’t kept up with what’s needed right now. We exist to change all that – to work in a new way that gives brands what they need but doesn’t compromise on creativity.
We do that by being creative about production.
Work.
Services.
Production.
We approach all our briefs in the same way: by first establishing with the client what they really need, and then asking how we get more from the budget by being creative about how we make things.
Creative.
We can take any kind of creative brief and make results that exceed expectations. We’re ready to make your audience fond of your brand.
Social Media.
Paid, organic boosting, TikToks. We're here to make that investment worthwhile. Thinking creatively about production doesn't end when we hand the content over. We consider audiences, algorithms, and whatever Instagram has decided to prioritise that day to ensure the content is effective, trackable, and has a solid ROI.
People who are fond of us.
